Search Result for "puffery": 
Wordnet 3.0

NOUN (1)

1. a flattering commendation (especially when used for promotional purposes); 



The Collaborative International Dictionary of English v.0.48:

Puffery \Puff"er*y\, n.
   The act of puffing; bestowment of extravagant commendation.
   [1913 Webster]


WordNet (r) 3.0 (2006):

puffery
    n 1: a flattering commendation (especially when used for
         promotional purposes)