packaging

Noun (3)

1. the business of packing“his business is packaging for transport”Type of commercial enterprise, business enterpriseKinds unitization, meatpacking
2. a message issued in behalf of some product or cause or idea or person or institution“the packaging of new ideas”Synonyms: promotionpromopublicitypromotional materialType of message, contentKinds ad, public relations, sales talk, ballyhoo, buildup, sales promotion, endorsementPart of marketing
3. material used to make packagesType of materialKinds blister pack, bubble pack