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The Collaborative International Dictionary of English v.0.48:

end-user \end-user\ n. a person who uses an item of commerce for its designed purpose; -- contrasted with those who produce or resell the item or incorporate the item into another product. Note: Purchasers of items who are not end-users include: reseller; value-added reseller, VAR; and producer, manufacturer. Syn: consumer. [PJC] Endways
The Free On-line Dictionary of Computing (18 March 2015):

end-user The person who uses a computer application, as opposed to those who developed or support it. The end-user may or may not know anything about computers, how they work, or what to do if something goes wrong. End-users do not usually have administrative responsibilities or privileges. End users are certain to have a different set of assumptions than the developers who created the application. (1997-03-29)