1. a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product;
WordNet (r) 3.0 (2006):
bait and switch
n 1: a deceptive way of selling that involves advertising a
product at a very low price in order to attract customers
who are then persuaded to switch to a more expensive
product