The Collaborative International Dictionary of English v.0.48:
Mauve \Mauve\ (m[=o]v), n. [F., mallow, L. malva. So named from
the similarity of the color to that of the petals of common
mallow, Malva sylvestris. See Mallow.]
A color of a delicate purple, violet, or lilac.
Mauve aniline (Chem.), a dyestuff produced artificially by
the oxidation of commercial aniline, and the first
discovered of the so-called coal-tar, or aniline, dyes. It
consists of the sulphate of mauve["i]ne, and is a dark
brown or bronze amorphous powder, which dissolves to a
beatiful purple color. Called also aniline purple,
violine, Perkin's mauve, etc.